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Our Growth Program

  • Customer Research & Insights
  • Positioning & Messaging
  • Channels & Growth Experiments
  • GTM Plan & Growth Strategy

1

Discovery Call & Marketing AuditWe examine your growth goals, marketing challenges, and key factors such as objectives, stakeholders, approach, competition, and customer journey. We also audit your website, positioning, and narrative to gain a full understanding of your business and identify areas for improvement.

2

Building your marketing foundationOur focus should be down here, putting in the groundwork. We wouldn’t build a house without foundations, and it’s no different for our marketing strategy. This involves: Product use cases, JBTD, ICP, Competitive Landscape and building your POV.

3

180 Days Marketing & Growth PlanWe develop a customized 180-day marketing plan based on your desired outcomes and resources. Our strategies are grounded in our proven B2B Marketing Framework, which has delivered successful results for multiple companies.

4

Implementing your growth planUpon finalization of the marketing plan, we will proceed with finalizing the scope of work and sign the Growth Retainer model contract. Implementation will then begin with a monthly service fee and a 30-day notice period. There are no hidden costs in our model.

A maximum of three companies are accepted into the program each quarter. Prior to establishing a partnership, we thoroughly assess your business goals, challenges, and opportunities to ensure that our approach has a high probability of success. We only enter into a partnership if we believe our approach will be effective in addressing your needs.

1- Discovery Call & Marketing Audit

45-minute Discovery Call. We’ll ask you a bunch of questions about your business, the product, the market you want to serve, and your goals. We’ll also answer any other burning questions you might have about the process of working together.

After the Discovery Call, if there’s a fit, we’ll draft an agreement with the stated strategic objectives of our project together. Then, we determine a project start date and begin the onboarding process.

2- Building your marketing foundation

A series of questions across 4 meetings (45-60 mins each) to complete our Demand Gen Canvas and formulate robust insights over the industry, customers, competitors, and product/service differentiators. ICP & Segmentation / Business Objectives / Channels / Product value proposition Matrix/ Business Objectives / Messaging & Content / Budget & Resources / Marketing ops

This step helps identify strengths and weaknesses and locate growth opportunities, describe the value we deliver, context, right angle and key differentiators, divide the market into sub-groups and deccide how to approach each market tier and Identify direct/non direct competitors and evaluating their GTM / marketing strategies to inform our positioning & marketing strategy

3- 180 Days Marketing & Growth Plan

From the interviews and original analysis, we’ll be able to craft a rock-solid, data-driven marketing strategy and a concrete plan for execution against that strategy. We’ll cover the channels, landing pages and campaigns we should either test or optimize first, and what long-term strategies are likely to deliver the best results over time. We’ll also define your “blind spots” — the things we’ll need to be aware of and overcome.

The most clear, in-depth marketing plan you’ve ever seen that virtually anyone could execute complete with a prioritized list of growth experiments to execute and move the needle. Plus, it’s driven by all of the data that we gathered in step 2

4- Implementing your growth plan

At DemandSquad, we’re a strategy-house first and an execution partner second. We can help you execute against the plan and provide strategic guidance along the way. If it makes sense for all parties involved, we’ll move into a Growth Retainer model. Rates depend on scope of work.

The beginnings of a solid marketing engine that brings results. At this stage, we will put together a growth team to start executing our preliminary demand gen strategy, build the right measurement system, content distribution engine, website, landing pages, and design an experimentation growth process

We are not a typical Demand Gen Agency!

Experience the power of turnkey demand gen to eliminate marketing headaches and drive growth

Demand Gen Strategy

Increase your customer acquisition and revenue while minimizing costs with our proven marketing approach

Go-to-Market Strategy

Our team has the expertise and experience to successfully introduce a new product or service to the market

Paid Campaign

- Organic & Paid Search
- Paid Social & Video
-Display & Direct Media Buys
-B2B Influencer Marketing

Creative & Design

Custom assets that align with your brand's offering and address the specific challenges of your target audience (ICP).

Website / Landing pages

We are more than just a demand generation agency; we also have expertise in website development.

Analytics & Measurement

Implement a scalable measurement system to track and visualize your data in real-time. Such as lead source, funnel conversion rates, cost per lead, cost per acquisition...

Ready to get started?

Streamline your marketing efforts with our all-in-one demand gen solution

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